Cody Benson Photography
Cody Benson Photography is a professional photography business specializing in wedding and product photography. This venture enhanced my creative marketing skills and provided practical experience in web design and SEO.
2015 - 2019
Cody Benson Photography was a pivotal project that allowed me to develop and refine my creative marketing skills through hands-on experience in professional photography. Specializing in wedding and product photography, I utilized the Adobe Suite to produce high-quality images that met the exacting standards of my clients. This venture provided me with a deep understanding of visual storytelling, composition, and the technical aspects of photography, which are essential for creating compelling marketing content.
In addition to honing my photography skills, running Cody Benson Photography gave me my first real taste of web design. I created and managed a professional website to showcase my portfolio, ensuring it was visually appealing and user-friendly. This experience taught me the importance of having an online presence that not only attracts visitors but also converts them into clients. I learned how to integrate SEO best practices into the website to improve its visibility in search engine results, thereby driving more traffic and inquiries.
Operating Cody Benson Photography during my bachelor’s degree was instrumental in strengthening my creative abilities as a marketer. It underscored the value of combining technical skills with artistic vision to create impactful marketing materials. This experience laid the groundwork for my future endeavors in digital marketing and eCommerce, demonstrating the power of high-quality visuals and a well-designed website in building a successful brand. I was fortunate to have my photography recognized by Voyage Dallas, where I shared insights about my journey and passion for capturing life's moments.