Cody Benson:

Innovation First International | RackSolutions

As a Marketing Coordinator within the eCommerce and Marketing team, I played an essential role in optimizing our company's eCommerce website and managing various marketing tasks. Working closely with our team of marketers, I developed and executed various strategies to drive traffic to our website, generate leads, and increase sales.

My primary focus was on website optimization and SEO, where I used my skills to conduct extensive keyword research, optimize product descriptions and images, and improve the overall site structure for a better user experience. Through data analysis and constant refinement, I was able to assist in improving the site's search engine rankings and increase traffic and sales.

In addition to my website optimization and SEO responsibilities, I assisted our Marketing Manager with various projects. One of the most significant projects I worked on was the migration of our website from Magento 1.9 to Magento 2. This project involved significant coordination between our web development team and the marketing team. I was responsible for ensuring that the site's design and user experience were not compromised during the migration process.

Innovation First International | RackSolutions

As an eCommerce Coordinator, I played an important role in managing our company's ecommerce presence. I was responsible for updating and optimizing our ecommerce website to improve the user experience and increase sales. I worked closely with our web development team to ensure that the site was running smoothly and that any technical issues were addressed promptly.

In addition to managing our ecommerce website, I also oversaw our company's Amazon account. Through strategic optimization of our product pages, I was able to achieve significant sales growth. I conducted research and analyzed data to identify areas for improvement and worked with the rest of the marketing team to implement effective strategies.

I used Excel to run financial and marketing metric reports, providing insights into the performance of our ecommerce business. By analyzing this data, I was able to make informed recommendations to our leadership team and identify opportunities for growth.

Innovation First International | RackSolutions

As a Senior eCommerce Coordinator, I have managed a variety of responsibilities to ensure the success of our company. One of my key roles is optimizing and updating our ecommerce website to improve the user experience and increase sales. I use Magento to facilitate these updates and make strategic changes to the site.

I also manage our company's online retail marketplaces through Amazon, Newegg, and Walmart currently. This involves analyzing data and metrics, conducting research, and collaborating with the rest of the marketing team to develop and implement effective strategies.

Additionally, I manage intercompany stocking orders and ensure their timely and accurate delivery to international offices. This requires strong communication and organizational skills, as well as a deep understanding of our company's supply chain and logistics processes.

I use Excel to run financial and marketing metric reports to gauge our standing as a company. By analyzing this data, I identify areas for improvement and make data-driven recommendations to our leadership team. My proficiency in Excel and ability to analyze data is an important asset to the company, enabling us to make informed decisions.

I have also provide customer service via Zendesk to assist our sales department. This requires strong interpersonal skills and effective communication to resolve issues and ensure customer satisfaction. Additionally, I have assisted our engineering department with thermal testing of some of our products.

In summary, as a Senior eCommerce Coordinator, I have a diverse range of responsibilities that require strong skills in communication, organization, analysis, and collaboration. Through my efforts, I have contributed to the overall success of the company and continuously strive to identify areas for improvement.