My Professional Journey
August 2015 - December 2018Bachelor of Business Administration in Marketing
Texas A&M University-Commerce
GPA: 3.6
MAY 2017 - December 2018Marketing Intern
Innovation First International | VEX Robotics
As a Marketing Intern at VEX Robotics, I was able to gain hands-on experience in various aspects of marketing. One of my main responsibilities was assisting with social media and PPC campaigns. This involved creating content, monitoring analytics, and working with the rest of the marketing team to develop effective strategies to increase engagement and conversions.
In addition, I learned HTML and CSS to make updates to the company's ecommerce website for its VEX Robotics product line. This allowed me to develop skills in web development and better understand the technical side of digital marketing.
I also assisted with tradeshow preparation and attended several tradeshows to promote the brand and its products, including the Consumer Electronics Show (CES) in Las Vegas. This provided me with valuable experience in event planning, customer engagement, and sales.
Throughout my internship, I was able to apply the knowledge and skills I was learning in my bachelor's degree program to real-world scenarios. I worked closely with experienced marketers and gained a deeper understanding of how marketing strategies are developed and implemented in a business setting.
January 2019 - January 2020eCommerce Analyst
Innovation First International | HEXBUG
As an eCommerce Analyst, I was responsible for managing the HEXBUG eCommerce site, as well as assisting with the optimization of content on our company's Amazon account. My role involved analyzing customer behavior and preferences to create an optimized shopping experience and increase sales.
During the holiday season, I managed our promotional bundle efforts, which involved designing and implementing various promotions to increase sales and drive traffic to our eCommerce site. I used my skills in Excel to create forecasts of the profitability of these promotions, which helped us to better plan and execute our holiday campaigns. By analyzing the data from these forecasts, I was able to make data-driven recommendations to leadership on our promotional strategies.
Additionally, I played a key role in the optimization of our product listings on Amazon. This involved analyzing product data, conducting keyword research, and optimizing product descriptions, titles, and images to improve search rankings and drive more traffic to our listings. By making these optimizations, we were able to improve our sales performance on Amazon and increase our revenue.
January 2019 - May 2020Master of Science in Marketing
Texas A&M University-Commerce
GPA: 4.0
may 2019 - June 2020Founder & CEO
ScatterBranch Trading Co.®
As the Founder and CEO of ScatterBranch Trading Co.®, I led a dynamic eCommerce project focused on selling Arabica coffee, handcrafted soap, and custom cups. My primary role involved developing and executing comprehensive marketing strategies to enhance online visibility and drive sales. I applied advanced SEO techniques and targeted campaigns to achieve substantial improvements in search engine rankings and customer engagement.
In addition to marketing, I managed all aspects of product procurement and merchandising. This included overseeing private labeling, inventory management, and implementing effective merchandising strategies to optimize product presentation and customer experience. These responsibilities required a keen understanding of market trends and consumer behavior, which I applied to enhance the company’s product offerings.
The project also served as a practical application of my academic knowledge in marketing. I utilized theories and techniques from my graduate studies to test and refine business strategies in a real-world setting. This hands-on experience provided valuable insights into eCommerce dynamics and reinforced my expertise in digital marketing.
Operational management was another key aspect of my role. I handled day-to-day business operations, including website management, customer service, and performance analysis. I employed data-driven approaches to continuously improve the business model, ensuring operational efficiency and customer satisfaction.
In summary, as the Founder & CEO of ScatterBranch Trading Co.®, I successfully combined theoretical knowledge with practical business experience. My role required a diverse skill set, including strategic planning, product management, and operational oversight, all of which contributed to the project's success and my professional growth in the eCommerce field.
January 2020 - April 2021Marketing Coordinator
Innovation First International | RackSolutions
As a Marketing Coordinator within the eCommerce and Marketing team, I played an essential role in optimizing our company's eCommerce website and managing various marketing tasks. Working closely with our team of marketers, I developed and executed various strategies to drive traffic to our website, generate leads, and increase sales.
My primary focus was on website optimization and SEO, where I used my skills to conduct extensive keyword research, optimize product descriptions and images, and improve the overall site structure for a better user experience. Through data analysis and constant refinement, I was able to assist in improving the site's search engine rankings and increase traffic and sales.
In addition to my website optimization and SEO responsibilities, I assisted our Marketing Manager with various projects. One of the most significant projects I worked on was the migration of our website from Magento 1.9 to Magento 2. This project involved significant coordination between our web development team and the marketing team. I was responsible for ensuring that the site's design and user experience were not compromised during the migration process.
april 2021 - june 2022eCommerce Coordinator
Innovation First International | RackSolutions
As an eCommerce Coordinator, I played an important role in managing our company's ecommerce presence. I was responsible for updating and optimizing our ecommerce website to improve the user experience and increase sales. I worked closely with our web development team to ensure that the site was running smoothly and that any technical issues were addressed promptly.
In addition to managing our ecommerce website, I also oversaw our company's Amazon account. Through strategic optimization of our product pages, I was able to achieve significant sales growth. I conducted research and analyzed data to identify areas for improvement, and worked with the rest of the marketing team to implement effective strategies.
I used Excel to run financial and marketing metric reports, providing insights into the performance of our ecommerce business. By analyzing this data, I was able to make informed recommendations to our leadership team and identify opportunities for growth.
June 2022 - PresentSenior eCommerce Coordinator
Innovation First International | RackSolutions
As a Senior eCommerce Coordinator, I have managed a variety of responsibilities to ensure the success of our company. One of my key roles is optimizing and updating our ecommerce website to improve the user experience and increase sales. I use Magento to facilitate these updates and make strategic changes to the site.
I also manage our company's Amazon account. This involves analyzing data and metrics, conducting research, and collaborating with the rest of the marketing team to develop and implement effective strategies.
Additionally, I manage intercompany stocking orders and ensure their timely and accurate delivery to international offices. This requires strong communication and organizational skills, as well as a deep understanding of our company's supply chain and logistics processes.
I use Excel to run financial and marketing metric reports to gauge our standing as a company. By analyzing this data, I identify areas for improvement and make data-driven recommendations to our leadership team. My proficiency in Excel and ability to analyze data is an important asset to the company, enabling us to make informed decisions.
I have also provide customer service via Zendesk to assist our sales department. This requires strong interpersonal skills and effective communication to resolve issues and ensure customer satisfaction. Additionally, I have assisted our engineering department with thermal testing of some of our products.
In summary, as a Senior eCommerce Coordinator, I have a diverse range of responsibilities that require strong skills in communication, organization, analysis, and collaboration. Through my efforts, I have contributed to the overall success of the company and continuously strive to identify areas for improvement.
Looking for a concise snapshot of my skills and experience? Click below to download the PDF!
Linkedin Recommendations
Katie Kroncke
Manager, Partner Marketing at SiriusXM
August 8, 2024
Cody and I worked together during his time with VEX Robotics. I remember interviewing Cody as one of our candidates and leaving the room knowing he would be the perfect fit for our team. I found him to be hard-working, bright, and a skilled communicator. But what makes him stand out is Read more
Mario Hayek PhD, PMP, SCMP
Dean, School of Business @ SIUE
July 28, 2024
I have had the pleasure of knowing Cody Benson during his time at Texas A&M University-Commerce, where I served as the Dean of the College of Business. Throughout the time I've known him, Cody consistently demonstrated a strong commitment to learning and growth. His proactive approach and contributions were evident when Read more
Sophia Vo
Content Writer and Marketing Coordinator at RackSolutions
January 24, 2024
Cody has been an extraordinary worker for the marketing team. His attention to detail, understanding the needs of the business and our customers, and collaboration has been phenomenal. He was able to handle multiple projects at once without compromising the quality of his work. Read more