ScatterBranch Trading Co.®
ScatterBranch Trading Co.® is an innovative eCommerce venture offering premium Arabica coffee, handcrafted soap, and custom cups. By leveraging hyper-local SEO techniques, we captured and engaged a niche market in major Texas cities.
2019 - 2020
ScatterBranch Trading Co.® was more than just an eCommerce venture; it was a comprehensive learning experience that honed my skills in various aspects of digital marketing and business operations. By focusing on merchandising and the procurement of high-quality products, I was able to private label premium Arabica coffee, handcrafted soap, and custom cups. This process taught me the intricacies of sourcing, branding, and presenting products in a way that appeals to discerning customers.
Throughout this project, I applied and tested various SEO techniques that I learned in my graduate program. By experimenting with strategies such as optimizing for local search queries like "Dallas coffee near me," I was able to stress test the theories and ideas taught by my professors. This hands-on application provided valuable insights into the practicalities of SEO, including keyword research, content optimization, and the importance of local search in driving targeted traffic to an eCommerce site.
Operating ScatterBranch Trading Co.® gave me a deeper understanding of the eCommerce landscape and the dynamic nature of digital marketing. It underscored the importance of continuous learning and adaptation in a rapidly evolving field. By integrating academic knowledge with real-world practice, I was able to refine my approach to eCommerce and digital marketing, laying a strong foundation for future endeavors in the industry.
Influencer Collaborations
We had the privilege of working with several influential voices in the coffee and lifestyle space to showcase the brand. One of our key collaborations was with Coffee Shop Dallas, a well-known coffee enthusiast platform that highlights the best coffee experiences in the Dallas area. Their feature on our brand helped us reach new audiences and share our passion for high-quality coffee with a broader community.
During its operation, ScatterBranch Trading Co.® gained notable recognition, leading to an incredible opportunity for me to speak on The Darriel Roy Show. As one of her first guest speakers, I had the chance to share the story behind the brand, our passion for high-quality coffee, and the entrepreneurial journey that fueled its growth. The experience allowed me to discuss the vision behind the company and how we strived to bring a unique coffee experience to our customers.