ScatterBranch Trading Co.®
ScatterBranch Trading Co.® is an innovative eCommerce venture offering premium Arabica coffee, handcrafted soap, and custom cups. By leveraging hyper-local SEO techniques, we captured and engaged a niche market in major Texas cities.
Year
2019 - 2020
ScatterBranch Trading Co.® was more than just an eCommerce venture; it was a comprehensive learning experience that honed my skills in various aspects of digital marketing and business operations. By focusing on merchandising and the procurement of high-quality products, I was able to private label premium Arabica coffee, handcrafted soap, and custom cups. This process taught me the intricacies of sourcing, branding, and presenting products in a way that appeals to discerning customers.
Throughout this project, I applied and tested various SEO techniques that I learned in my graduate program. By experimenting with strategies such as optimizing for local search queries like "Dallas coffee near me," I was able to stress test the theories and ideas taught by my professors. This hands-on application provided valuable insights into the practicalities of SEO, including keyword research, content optimization, and the importance of local search in driving targeted traffic to an eCommerce site.
Operating ScatterBranch Trading Co.® gave me a deeper understanding of the eCommerce landscape and the dynamic nature of digital marketing. It underscored the importance of continuous learning and adaptation in a rapidly evolving field. By integrating academic knowledge with real-world practice, I was able to refine my approach to eCommerce and digital marketing, laying a strong foundation for future endeavors in the industry.