Career Highlights: Transforming Ideas into Results
Throughout my career, I’ve delivered impactful projects that combine strategy, creativity, and data-driven insights. With a focus on omni-channel eCommerce optimization and innovative marketing, I’ve collaborated across teams to create solutions that enhance customer experiences and drive measurable growth. Below are a few examples of the work I’ve done.
Apple-Compatible Products Brochure
I worked closely with cross-functional teams in design, engineering, and marketing to develop a visually impactful brochure showcasing RackSolutions’ Apple-compatible products. This project not only enhanced our sales enablement tools but also elevated the brand’s professional image, aligning technical precision with compelling design to drive market impact.
Amazon Optimization Initiative
By analyzing and refining product listings, streamlining the product catalog to focus on top-performing items, and implementing data-driven shipping strategies, I successfully enhanced RackSolutions’ Amazon presence. These initiatives resulted in improved search visibility, higher conversion rates, and significant sales growth across key product categories.
HyperShelf Product Catalog
I worked with engineering, 3D design, graphics, and marketing to develop the HyperShelf Catalog, showcasing high-density rack solutions for hyperscale data centers. Using AGILE project management, I led the delivery of a dynamic, visually engaging resource that blends technical precision with impactful design to drive customer understanding and sales.
eCommerce Marketplace Expansion
I managed an eCommerce expansion project, integrating new sales channels while automating marketplace operations through ChannelEngine. Collaborating with IT, logistics, and leadership, I optimized digital sales processes, improved brand visibility, and streamlined fulfillment. This initiative established a scalable foundation for long-term omni-channel growth and operational efficiency.