Marketing Experiments
Explore a collection of projects where I put theories into practice, testing concepts learned throughout my academic and professional career. Through ScatterBranch Trading Co.® and Cody Benson Photography, I’ve created a personal sandbox to experiment with innovative strategies in ecommerce, SEO, merchandising, and digital marketing. Dive into these projects to see how I’ve applied my skills to achieve real-world results and gain insights into my approach to tackling challenges.
ScatterBranch Trading Co.®
ScatterBranch Trading Co.® was conceived as an innovative eCommerce experiment to apply and test the marketing practices I mastered during my graduate studies. Specializing in premium Arabica coffee, artisanal soap, and custom cups, the brand was built with a strong foundation in SEO and digital marketing strategies.
By targeting major Texas cities and optimizing for local search queries like "Dallas coffee near me," through the naming conventions of our products, the business successfully captured and engaged a niche audience. This hyper-local SEO approach drove significant traffic and sales, demonstrating the power of targeted digital marketing in eCommerce.
Cody Benson Photography
Cody Benson Photography was a venture I embarked on during my bachelor's degree to enhance my creative skills as a marketer and gain practical experience in web design. Specializing in wedding and product photography, I leveraged the Adobe Suite to produce high-quality, professional imagery that resonated with clients.
This business not only honed my artistic abilities but also provided a hands-on introduction to creating and managing a professional online presence. Through Cody Benson Photography, I developed a keen understanding of visual storytelling and the importance of an appealing, user-friendly website in attracting and retaining clients.
